22 September 2013

Maximize Your Profits in Your Online Business

Maximize Your Profits in Your Online Business

You may sell handmade jewelry on Etsy, or clothing on Poshmark, or even Electronics on EBay.  You could even have your own online store.  In any case, you may wonder how you can maximize your profits and sell the most products.   Here are a few simple tips how.

1.  Get good feedback

It isn't in most of our natures to ask for something from a customer, but in the case of getting feedback, as an online seller, that is exactly what you need to do.  When you get confirmation that an item was received, send a follow up email asking the customer if everything was as expected and ask them to leave feedback for you.  If there is an option to leave feedback as a seller, do it as soon as possible.  Also, do everything you can to make sure you are doing something to leave good feedback for.  Ship quickly and give shipping upgrades for free if possible, be responsive to questions or problems, even think about leaving a thank you note to the buyer. 

2.  Improve the look of our product online

It is very important when you are selling online to have lots of really good pictures of your item.  If your item comes in multiple colors or styles, make sure you have pictures of each of them.  Part of that means getting special photography equipment to take the best pictures.  Think about getting a set of photography lights and a background for larger items or a photographylight box for smaller items.  Make sure you have a camera that takes very detailed pictures up close.  You can find photography equipment at websites such as YescomUSA

3.  Market with Social Media

Marketing your product with Facebook and Twitter is essential for spreading the word about your business.  Make sure it is obvious on your online store's landing page where they can like or follow your store.  Offer giveaways and discounts through social media and encourage your customers to spread the word.  Giving away or discounting merchandise doesn't have to be expensive, especially if you end up driving customers to your site who otherwise may not have heard of you. 

When running an online store, there are many things you can do to bring in traffic.  Getting good feedback makes customers more likely to buy from you rather than a competitor.  Having great pictures of your product helps customers answer their own questions about style or color.  Finally, strategic marketing on social media can go viral, getting you customers you may not have otherwise gotten.

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